By Keith Brunson
Whether you've read the New England Journal of Medicine or a medical brochure, you've seen the complexities of medical jargon and how complicated it is. Narration for this topic is typically very difficult to understand. That's because many of us are not educated in the complex dialogue that sits on the page to explain the medical topic at hand. But medical terminology, like any literature, requires that words we rarely use as part of the explanation. It can sometimes be difficult to understand. And that's where voiceover entrepreneur Anne Ganguzza comes in. https://www.medical-narration.com
Anne Ganguzza is a voice over artist, voice coach, and medical voice-over specialist.
Anne is a medical narration expert. Her job is to communicate the topic, voice highly technical words and not be overwhelmingly confusing to the listener. "But to do this, you have to have compassion for the listener while demonstrating clinical knowledge at the same time," says Anne, "And for me, it didn't happen overnight; it took ten years."
In a medical narration scenario, the narrator's objective is to convey complex information so the listener, who knows very little about the subject, can understand. "You become the voice of knowledge, and you must be authority oriented," says Anne. "Care and compassion are in the back of your mind as you narrate." In summation, "you don't want the medical narration to sound like white noise, so you have to be the voice of reason and understanding." And that means "you can't sound robotic using all of those complicated words, without being engaging."
Anne was initially exposed to the medical industry by working for Stryker, an orthopedic supplies company. Stryker supplies hardware needed for surgeons in orthopedics. So it was in corporate America that Anne learned this voiceover specialty. "Care and compassion are necessary to do well at medical narration," says Anne, "and serving as the patient's voice of reason is your primary goal." You also need to truly care, "and that's where the care and compassion for others comes in."
Many terminologies come into play, "but you have to portray to be a person of authority," she says. "You don't want to sound robotic; you must be more empathic to relate to the listener." And to illustrate that, have a listen to Anne's work. https://anneganguzza.com/medical-voiceover
In addition to narration, Anne is a well-versed narrator for medical videos. It's an advanced type of narration.
"My goal is to communicate authority in a relatable manner. And that's why video helps. Here's Anne playing the part of a wife in a video about a vasectomy reversal. Here, the producer uses animation with Anne's voice to make the patient understand the complexities of reversing a vasectomy.
The art form is complex. "It's a combination of creativity and technology," says Anne. Narrating medical explanations is not for just any voiceover artist. Terms and jargon encompass the medical narrative process. The real key is communicating highly complex topics into understandable information that the patient can understand.
But Anne's specialty in medical narration became a niche she developed while working in other genres. https://www.anneganguzza.com She teaches and assists other people in the learning process. But being versatile is what Ganguzza's career is all about. Here is Anne narrating familiar topics. https://www.anneganguzza.com/demos
Medical narration is not for everybody. It isn't easy to execute. It's a tongue twister to handle. But a corner in the voiceover market is wide open if you love creativity interfaced with science. At The Voice Shop, classes are taught remotely or in a classroom setting. Voice-over education on how to deliver this type of narration can be accessed at www.voiceshopcoaching.com
"I love it because it IS technical while being creative," says Anne. "and so, when I left orthopedics, I went into CAD software, and medical narration allowed me to be technical and creative and use it fully in voiceover."
Anne's career has developed over the years into a fully operational organization of voiceover artists who network, learn from each other, and share their knowledge. It's a unique career Anne has carved out for herself, and it continues to thrive.
